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Laravel Meta Conversions — Meta Pixel & Facebook CAPI Package

The complete Meta Pixel & Facebook Conversions API solution for Laravel.

Laravel Meta Conversions is a complete Meta Pixel Laravel Package and Facebook Pixel Laravel Package that integrates Laravel Facebook Pixel browser tracking with Laravel Meta Conversions API (CAPI) server-side tracking. It delivers accurate Server Side Tracking Laravel for reliable Meta Conversion Tracking and Facebook Conversion Tracking across your entire ecommerce funnel.

Goal: High-precision Laravel Ecommerce Tracking with event deduplication via unified event_id across browser + server for maximum Meta Advanced Matching quality. Built for Laravel Marketing Analytics and data-driven ad optimization.

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Features

General

• Laravel Meta Pixel + CAPI in a single package — full Laravel CAPI support
• Laravel 10.x / 11.x / 12.x and PHP 8.2+
• Auto-Discovery (install and run)
• Compatible with official Meta requirements

Client-side (Laravel Meta Pixel)

• <x-facebook-conversion::pixel /> — ready-to-use Blade component for Laravel Facebook Pixel
• @include('facebook-conversion::pixel') — alternative include approach
• Auto fbq('init') with your Pixel ID
• Auto fbq('track', 'PageView') on every page
• Pass event_id from backend to frontend for unified deduplication

Server-side (Laravel Meta Conversions API)

• Send events via Laravel Facebook Conversions API → graph.facebook.com/{version}/{pixel_id}/events
• 12 standard events: PageView, ViewContent, Search, AddToWishlist, AddToCart, RemoveFromCart, InitiateCheckout, AddPaymentInfo, Meta Purchase Event, Lead, CompleteRegistration, Contact
• Fluent API: FacebookConversion::event()->name('...')->value(...)->send()

User Data & Meta Advanced Matching

• Automatic SHA-256 hashing as required by Meta Conversion Tracking
• em, ph, fn, ln, ct, st, zp, country, external_id
• Auto-extract client_ip_address and client_user_agent
• Auto-read _fbp, _fbc cookies
• Auto-fill from auth()->user() when available

Queue & Performance

• Queue support via FACEBOOK_QUEUE=true for non-blocking Server Side Tracking Laravel
• Events dispatched through SendFacebookEventJob
• Auto-retry on failure: 3 attempts with 100ms delay
• Configurable HTTP timeout

Testing & Logging

• Artisan command: php artisan facebook:test-event to verify Laravel CAPI integration
• Test Event Code support for validation in Meta Events Manager
• Dedicated facebook_conversion log channel with 30-day rotation
• Access token is masked in all logs

Security & Error Handling

• Master switch: FACEBOOK_ENABLED=false disables all tracking
• Graceful failure — never breaks your application
• Configuration validation before sending
• GDPR-compliant: easy opt-out

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Installation

Step 1: Install the package

composer require aghfatehi/laravel-meta-conversions

Laravel auto-discovers the Service Provider. If you disable auto-discovery, register manually:

// config/app.php
'providers' => [
    Aghfatehi\LaravelMetaConversions\FacebookConversionServiceProvider::class,
],
'aliases' => [
    'FacebookConversion' => Aghfatehi\LaravelMetaConversions\Facades\FacebookConversion::class,
],

Step 2: Publish config

php artisan vendor:publish --tag=facebook-conversion-config

Config file published to config/facebook-conversion-service.php.

Step 3: Publish views (optional)

php artisan vendor:publish --tag=facebook-conversion-views

Views published to resources/views/vendor/facebook-conversion/pixel.blade.php.

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Setup

1. Get your Facebook Pixel ID

1. Open Facebook Events Manager → Meta Events Manager
2. Select an existing pixel or create a new one for Laravel Meta Pixel
3. Copy the Pixel ID from the top
4. Set in your .env:

FACEBOOK_PIXEL_ID=123456789012345

2. Get your CAPI Access Token

1. In Meta Events Manager → Settings
2. Scroll to Conversion API
3. Click Generate Access Token
4. Copy the token (starts with EAA...)
5. Set in your .env:

FACEBOOK_PIXEL_API=EAAJjmXXfkp8BAMZCDLWDZB6ZCk4yUmMbITZBk...

Tokens may expire. Regenerate periodically. Enable domain verification in Business Manager.

3. Configure additional variables

# ─── Core ───
FACEBOOK_PIXEL_ID=123456789012345       # Required
FACEBOOK_PIXEL_API=EAA...               # Required
FACEBOOK_ENABLED=true                   # Master toggle

# ─── Testing ───
FACEBOOK_TEST_EVENT_CODE=TEST12345      # Test code (dev only)

# ─── Performance ───
FACEBOOK_QUEUE=true                     # Enable queue (recommended in production)
FACEBOOK_QUEUE_CONNECTION=redis         # Queue connection (optional)

# ─── Logging ───
FACEBOOK_LOGGING=true                   # Enable logging
FACEBOOK_LOG_CHANNEL=facebook_conversion

# ─── API ───
FACEBOOK_API_VERSION=v21.0              # Graph API version
FACEBOOK_TIMEOUT=5                      # HTTP timeout (seconds)
FACEBOOK_RETRY_ATTEMPTS=3               # Retry count
FACEBOOK_RETRY_DELAY=100                # Retry delay (ms)

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Usage

Add Pixel to your layout

Insert this in your <head> tag:

{{-- === [Laravel Meta Pixel + CAPI] === --}}
<x-facebook-conversion::pixel />
{{-- =================================== --}}

Or using @include:

@include('facebook-conversion::pixel')

The pixel automatically fires fbq('track', 'PageView') on every page load.

Real-world Examples from an Ecommerce Store

View Content (Product Page)

Use in HomeController@product when a visitor views a product page:

// When a visitor lands on a product page — triggers Laravel Ecommerce Tracking
FacebookConversion::viewContent(
    productId: $product->id,
    productName: $product->name,
    category: $product->category->name,
    value: $product->price,
    currency: 'SAR'
);

Add to Cart

Use in CartController@addToCart after adding a product:

// When a visitor adds a product to cart
FacebookConversion::addToCart(
    productId: $product->id,
    productName: $product->name,
    quantity: $request->quantity,
    value: $price,
    currency: 'SAR'
);

Add to Wishlist

Use in WishlistController@store:

// When a visitor adds a product to wishlist
FacebookConversion::addToWishlist(
    productId: $product->id,
    productName: $product->name,
    value: $product->price,
    currency: 'SAR'
);

Purchase (most important event)

Use in OrderController@store after order creation:

// When a visitor completes a purchase — the Meta Purchase Event
FacebookConversion::purchase(
    value: $order->grand_total,
    currency: 'SAR',
    productIds: $order->orderDetails->pluck('product_id')->toArray()
);

Complete Event List

// 1. PageView
FacebookConversion::pageView();

// 2. ViewContent
FacebookConversion::viewContent(
    productId: 100,
    productName: 'iPhone 15',
    category: 'Phones',
    value: 999,
    currency: 'SAR'
);

// 3. Search
FacebookConversion::search('iphone 15');

// 4. AddToWishlist
FacebookConversion::addToWishlist(
    productId: 100,
    productName: 'iPhone 15',
    value: 999,
    currency: 'SAR'
);

// 5. AddToCart
FacebookConversion::addToCart(
    productId: 100,
    productName: 'iPhone 15',
    quantity: 1,
    value: 999,
    currency: 'SAR'
);

// 6. RemoveFromCart
FacebookConversion::removeFromCart(
    productId: 100,
    productName: 'iPhone 15',
    quantity: 1,
    value: 999,
    currency: 'SAR'
);

// 7. InitiateCheckout
FacebookConversion::initiateCheckout(
    value: 999,
    currency: 'SAR',
    productIds: ['100', '101']
);

// 8. AddPaymentInfo
FacebookConversion::addPaymentInfo(
    value: 999,
    currency: 'SAR'
);

// 9. Purchase (the Meta Purchase Event — highest priority)
FacebookConversion::purchase(
    value: 999,
    currency: 'SAR',
    productIds: ['100', '101']
);

// 10. Lead
FacebookConversion::lead(
    value: 50,
    currency: 'USD'
);

// 11. CompleteRegistration
FacebookConversion::completeRegistration(method: 'email');

// 12. Contact
FacebookConversion::contact();

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Event Builder (Fluent API)

For full control over your Laravel CAPI event payload:

FacebookConversion::event()
    ->name('Purchase')
    ->value(100)
    ->currency('SAR')
    ->contentIds(['product-1', 'product-2'])
    ->contentType('product')
    ->eventId('custom-id-123')
    ->send();

Or build the event object and send it later:

$event = FacebookConversion::event()
    ->name('ViewContent')
    ->value(599)
    ->currency('SAR')
    ->build();

// ... do some processing ...

FacebookConversion::sendEvent($event);

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Event Deduplication — Core of Meta Conversion Tracking

Meta requires a unified event_id sent from both Laravel Facebook Pixel (browser) and Laravel CAPI (server) to identify duplicate events. This is the foundation of accurate Facebook Conversion Tracking.

How it works

Single event (e.g. Purchase)
       │
       ├── Browser: fbq('track', 'Purchase', {...}, { eventID: 'uuid-123' })
       │
       └── Server:  CAPI → { "event_name": "Purchase", "event_id": "uuid-123", ... }
       
Meta compares (event_id + event_name) and removes the duplicate

The package generates a UUID v4 automatically for every event. You can customize it:

// Custom event_id
FacebookConversion::event()
    ->name('Purchase')
    ->eventId('order_456_' . time())
    ->send();

To pass event_id from server to Pixel (e.g., from an API response):

<x-facebook-conversion::pixel
    event-name="Purchase"
    event-id="{{ $eventId }}"
    :custom-data="['value' => 999, 'currency' => 'SAR']"
/>

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User Data with Meta Advanced Matching

Automatic Data Collection — for Meta Advanced Matching

Whenever you fire an event, the package automatically collects user data to enhance Meta Events Manager with Meta Advanced Matching:

// Auto-collected data for better Server Side Tracking Laravel
// 1. From auth()->user() → email, phone, name, last_name
// 2. From request() → ip, user_agent
// 3. From cookies → _fbp, _fbc

SHA-256 Hashing per Meta Requirements

All data is hashed with SHA-256 as required by Meta Conversion Tracking:

// Pass custom UserData for better Facebook Conversion Tracking:
$userData = new UserData()
    ->email('user@example.com')
    ->phone('+966551234567')
    ->firstName('Ahmed')
    ->lastName('Ghfatehi')
    ->city('Riyadh')
    ->state('Riyadh Province')
    ->zip('12345')
    ->country('SA')
    ->fbp(request()->cookie('_fbp'))
    ->fbc(request()->cookie('_fbc'));

FacebookConversion::purchase(
    value: 999,
    currency: 'SAR',
    userData: $userData
);

Hashing Reference

Field	Original	Hashed
em	user@example.com	SHA-256(lowercase(trim(email)))
ph	+966 55 123 4567	SHA-256(strip non-numeric)
fn	Ahmed	SHA-256(lowercase(trim))
ln	Ghfatehi	SHA-256(lowercase(trim))
ct	Riyadh	SHA-256(lowercase(trim))
st	Riyadh Province	SHA-256(lowercase(trim))
zp	12345	SHA-256(lowercase(trim))
country	SA	SHA-256(lowercase(trim))
external_id	user_123	SHA-256

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Queue Support

In production, enable the queue to avoid blocking HTTP requests when using Laravel CAPI:

FACEBOOK_QUEUE=true
FACEBOOK_QUEUE_CONNECTION=redis

Make sure a queue worker is running:

php artisan queue:work

How it works with FACEBOOK_QUEUE=true:

Controller → FacebookConversion::purchase(...)
                  ↓
            SendFacebookEventJob (dispatch)
                  ↓
            Queue Worker → MetaConversionApiClient → Facebook CAPI

The controller returns immediately. The event is processed in the background.

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Middleware

TrackFacebookPageView

Automatically sends PageView via Server Side Tracking Laravel on every GET request:

// App\Http\Kernel.php
protected $middlewareGroups = [
    'web' => [
        \Aghfatehi\LaravelMetaConversions\Http\Middleware\TrackFacebookPageView::class,
    ],
];

Or on specific routes:

Route::middleware('track-facebook-pageview')->group(function () {
    Route::get('/', [HomeController::class, 'index']);
});

The middleware sends the PageView after the response is sent (terminate method) to avoid slowing down the page.

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Testing Events via Meta Events Manager

1. Using Test Event Code

In development, use Meta's test code to validate your Laravel CAPI integration:

FACEBOOK_TEST_EVENT_CODE=TEST12345

Open Meta Events Manager → Test Events and watch your Laravel Meta Conversions API events arrive in real time.

2. Using Artisan Command

# Send a test PageView event
php artisan facebook:test-event

# Send a Purchase event with value
php artisan facebook:test-event "Purchase" --value=99.99 --currency=SAR

# Send a ViewContent event
php artisan facebook:test-event "ViewContent" --value=599 --currency=SAR

3. Verify in Meta Events Manager

After sending events:

1. Open Meta Events Manager → Meta Events Manager
2. Go to Test Events tab (if using Test Event Code)
3. Or go to Diagnostics to see real events
4. Check Event Match Quality for each event

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Logging

Logs are written to storage/logs/facebook-conversion.log with daily rotation (30 days).

[2026-06-10 12:00:00] facebook_conversion.INFO: Sending event to Facebook Conversion API {"event_name":"Purchase","event_id":"uuid-123"}
[2026-06-10 12:00:01] facebook_conversion.INFO: Facebook Conversion API event sent successfully {"response":{"events_received":1}}
[2026-06-10 12:00:02] facebook_conversion.ERROR: Facebook Conversion API request failed {"status":401,"response":{"error":{"message":"Invalid token"}}}

Access token is masked: EAAJjm****

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Production Checklist

• FACEBOOK_PIXEL_ID and FACEBOOK_PIXEL_API are set
• FACEBOOK_ENABLED=true
• FACEBOOK_TEST_EVENT_CODE is empty (remove in production!)
• FACEBOOK_QUEUE=true and queue is running
• php artisan queue:work (or Supervisor) is active
• Domain is verified in Facebook Business Manager
• Laravel Facebook Pixel fires on all pages
• Events appear in Meta Events Manager
• Event Match Quality > 90%

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Troubleshooting

Problem	Solution
Events not appearing	Check FACEBOOK_ENABLED=true and valid Pixel ID
401 Unauthorized	Regenerate Access Token in Meta Events Manager
Low match quality	Send more user data (email, phone, fbp, fbc) for Meta Advanced Matching
Duplicate events	Ensure event_id is unique per event (package generates UUID automatically)
Queue not working	Check php artisan queue:work and queue connection
Config error	Check storage/logs/facebook-conversion.log
Token expired	Regenerate in Meta Events Manager → Settings → Conversion API

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Testing

composer test

Tests:    50 passed (113 assertions)
Duration: 2.50s

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Architecture

Controller / Middleware / Artisan
         │
         ▼
FacebookConversionService  ←  Interface (Contract)
         │
         ├── EventBuilder (Fluent API)
         │
         ├── SendFacebookEventJob (Queue)
         │
         └── MetaConversionApiClient (HTTP)
                    │
                    ▼
         Facebook Graph API (CAPI)

Data flow:

[User] → [Browser Pixel] ─── fbq('track', ..., {eventID}) ──┐
                                                              ├── → [Meta] ← Dedup
         ↓ [Server] → [Service] → [CAPI] ─── {event_id: same} ──┘

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License

MIT License. See LICENSE for details.

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